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Super Group launches global artist competition: Art of the Game

10 Mar 2026

(PRESS RELEASE) -- Super Group Limited, the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, announced the launch of an international competition ‘Art of the Game’, inviting the global sporting public to put their best creative designs on basketballs. This unique initiative is open to artists and sports enthusiasts from every corner of the globe to bring their vision to life and win a cash prize.

The winning design will earn its creator a personal prize of £10,000 (or local currency equivalent), with an additional £10,000 gifted to a charity of their choice, amplifying the impact of the competition beyond the drawing board and into communities worldwide.

Super Group’s consumer brands appear alongside the action at some of the largest sporting events and club stadiums in the world, but their support for grassroots sport and communities is also renowned. With this competition, they underscore the power of sport to inspire creativity and social good.

Kirsty Ross, Chief of Staff at Super Group, commented: “Sport provides the ideal crossover of competition, talent and creativity. Through the ‘Art of the Game’ competition, we want to harness that energy and invite the world to get ‘close to the action’ by putting their imagination front and center. It’s about celebrating a superclass of artistic talent, people who see sport not just as a pastime, but as a canvas for expression. We look forward to judging the entries from far and wide.”

Entries will be accepted, from today, through the company’s official ‘Art of the Game’ page, on the Super Group website. The winner will be unveiled at a live event in London later this year.
 
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