PokerStars.com ad busted by watchdog
25 Sep 2008
LONDON, England -- As reported by The Guardian: "An ad campaign for website PokerStars.com has been criticised by the advertising watchdog for implying that gambling could make a person more confident and courageous.
"A PokerStars.com poster campaign ran with the headline 'play mind games' and featured world poker champion Daniel Negreanu holding an ice hockey stick with the line 'Poker is a sport of courage, conviction and confidence'.
"...The ASA ...challenged whether the references to 'courage, conviction and confidence' linked poker to toughness and resilience and implied that gambling could enhance those qualities.
"...In its defence, PokerStars.com said the ad quoted the poker champion's opinion about what was required to be successful and did not imply that a person would acquire those qualities by gambling..."