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Boylesports launches new online casino

23 Dec 2011

LONDON, England -- (PRESS RELEASE) -- Boylesports, Ireland’s largest Independent Bookmaker, has launched its new Casino; Boylecasino.com. Powered by leading software provider Playtech, the firm are extending its relationship with Playtech which includes poker & bingo.

The Boylesports Casino, which will include a flash/web-based and download casino, launched with the full range of branded, progressive and classic slots along with table and card games. Furthermore, Boylecasino.com will utilise Playtech's advanced player management, bonusing and loyalty tools.

John Boyle, CEO at Boylesports, said: “I am delighted to have launched Boylecasino.com with Playtech's cutting-edge technology. We’re in a strong growth phase at Boylesports and the launch of our new Casino is testament to our constant innovation & development”.

Ruairi Boyle, Head of Gaming at Boylesports, said “ We’re constantly reviewing our offering as it’s paramount we have best-in-class product offering across all the verticals; and with our new casino and website we can confidently state we have a truly fantastic product range, user experience & interface which will help us to keep growing & moving forward. I’m looking forward to presenting our players with some the best games in the market and developing our promotional and marketing strategies that will reward and engage both old and new players at Boylecasino.com”

Mor Weizer, CEO at Playtech, said: “Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is proud to announce the launch of a new casino with Boylesports. Since 2008, Boylesports has been a key customer for Playtech, utilizing its wide range of products. Now, with Boylesports taking the next step in choosing Playtech as their partner in casino, Playtech further demonstrates its strength in providing a ‘one stop shop’ for operators”.
 
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