Betway strikes deal with Invictus Gaming
14 Aug 2018
The leading online bookmaker will have exclusive access to the team for content creation, and the deal will also see Invictus Gaming sport the Betway logo on their Dota 2 jerseys throughout the yearlong sponsorship.
The deal marks Betway’s first venture into Dota 2 esports after previously announcing sponsorship of the upcoming CS:GO Major in September.
Invictus Gaming are an extremely well-regarded name in esports. As winners of The International in 2012, IG have attracted many high-profile players since its founding in 2011, including 430, YYF and BurNIng.
Earlier this year, Betway announced five new esports sponsorships, including the CS:GO Pro League, the aforementioned CS:GO Major, as well as sponsoring the Brazilian esports brand MIBR.
Betway’s Anthony Werkman said, “We are delighted to seal this sponsorship deal with Invictus Gaming, which marks our entry into the Dota 2 market.
“A strong brand with a rich history in esports, Invictus Gaming are one of the few teams to win The International, and we are extremely proud to bring them into the Betway family. After seeing incredible success in CSGO, we can’t wait to replicate our market leading content in Dota 2 through this landmark partnership.”