Bell-Fruit Group Ltd

Bell-Fruit Games Ltd (BFG), known originally as Bell-Fruit Manufacturing Co. Ltd, was formed in 1963 and quickly gained a reputation as a leading designer and manufacturer of gaming machines for the U.K. 1999 signaled a distinct change of emphasis when the company focused its strategy on the design, development and manufacture of games, concentrating on the design and development process. In line with this re-alignment of focus to creative design, the company changed its name to Bell-Fruit Games. In the U.K., the company is a leading player in AWP, Club Jackpot and SWP markets, both in traditional and video networked technologies, enjoying a reputation for constant innovation. From its established Nottingham base the company, which is immediately associated with its famous three bells logo, develops new games for European and worldwide markets, and employs around 200 people. Bell-Fruit Games aims to be known and recognized as a center of excellence and innovation that consistently generates more successful games than any other company in the U.K. and Europe. To achieve objectives, the company is committed to recruiting and developing the best people and supporting this innovation with efficient, responsive manufacturing and marketing operations.