Finland's national lottery operator selects Optimove as its CRM marketing solution
Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: lottery, casino, and sports betting.

OpenBet strikes partnership to amplify Veikkaus digital and retail sportsbook capabilities
As part of the four-year agreement, OpenBet's technology will power the Veikkaus sportsbook platform, expanding the operator's online and retail betting operations.

Pragmatic Play takes slots live in Finland with Veikkaus
Players in Finland will be able to play 10 of the provider’s slot games, including Sugar Rush as well as Gates of Olympus.

Newly appointed Finnish government takes stand on gambling monopoly
Even before lawmakers take office today, they’ve already stated that they’re committed to end the current system by 2026.

Veikkaus teams up with the National Hockey League
The Finnish gambling brand will become the official representative of the NHL in Finland.

EveryMatrix wins Veikkaus public tender
This allows the technology provider to provide the Finnish state-owned gaming and lottery monopoly agency with a vast library of casino content.

Relax Gaming goes live with Veikkaus in continued Nordic expansion
The partnership will give Veikkaus access to Relax Gaming’s rapidly expanding library of proprietary content, including popular titles Templar Tumble and Money Train 2.