Design Works Gaming lands Kindred Group content deal
The casino content studio Design Works Gaming launched with Kindred Group in a partnership which will see DWG titles live across brands including Unibet and 32Red.

Kindred acquires Relax Gaming
The acquisition accelerates Kindred's strategy to increase its focus on product and customer experience by strengthening its product control and differentiation capabilities.

Unibet primary sponsor to NASCAR-team Stewart-Haas Racing
Unibet, a part of Kindred Group, collaborates with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the U.S, specifically in motorsports.

Kindred partners with Relax Gaming for an avatar special
This special collaboration results in the design of industry-first LGBTQ+ avatars exclusive for Kindred customers and springs from an internal Kindred Group network idea to celebrate the Pride Month.

Kindred launches BetShare
The tool allows players to customize the look and feel of their betslip with the purpose to share on social media.

Kindred partners with EASG to promote safer gambling
Kindred partners with the European Association for the Study of Gambling to promote an app that can help identify early signs of gambling addiction to its customers.

Kindred gives employees a real stake in the company through share ownership
Kindred Group recognizes that there is a huge advantage to be gained for both Kindred and its employees if the employees are given a stake in the company through share ownership.