Zynga partners with bwin.party to launch real-money games in U.K.
25 Oct 2012
the world's leading provider of social game services, and bwin.party Partners,
the leading international real-money gaming operator, today announced
an exclusive partnership to offer real-money online poker and casino
games in the U.K. market. Zynga's U.K.-based RMG service and bwin.party
will launch RMG products including poker and a full suite of 180 casino
games in the first half of 2013, which include table games such as
slots, roulette and blackjack.
"Bringing together Zynga's expertise in social gaming with the top
international real-money gaming operator is the best way to create the
highest quality gaming experiences for our players in the U.K.," said
Barry Cottle, Executive Vice President, Corporate and Business
Development, Zynga. "Partnering with an established leader like
bwin.party is a strategic and prudent way for us to enter a key RMG
market while giving local players the real-money games they've been
asking us for."
"Today's announcement is another example of our success in leveraging
our assets through strategic blue-chip partners," said Jim Ryan and
Norbert Teufelberger, Co-CEOs of bwin.party. "Zynga is the world's
leader in social games with hundreds of millions of active players
worldwide and a significant player base in the U.K. We are delighted to
have been selected as their chosen partner for this important step in
their evolution, and hope to expand our relationship into other
products and markets."
Zynga's real-money U.K. poker customers will join the bwin.party dotcom
player liquidity pool -- getting the benefits of playing on the largest
regulated poker network. Zynga's U.K.-based RMG service will be powered
by the established operating platform, software and related support of
bwin.party.
In addition to the full suite of casino and poker games, Zynga's
U.K.-based RMG service will also leverage the company's world-renowned
entertainment brand, FarmVille, to offer local players the first-ever,
online FarmVille-branded real-money slots game.
Zynga's UK-based RMG service will operate under bwin.party's Gibraltar
gaming license.