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Zukido launch Stan James new in-play experience

19 May 2011

(PRESS RELEASE) -- Zukido, the sports betting and e-gaming product specialist, has launched Stan James' new in-play application.

Stan James, the original pioneers of in-play betting, now uses media streaming to give them the edge in the competitive in-play market. The Zukido application builds upon the Perform media streaming which gives Stan James Sportsbook punters the ability to watch and bet on major sporting events including Grand Slam Tennis, Serie A Football, and International Cricket.

Live streaming is the ultimate contextual sports betting stimulus so is the focus of the in-play product, allowing punters to view the live streams in three different modes. These include a mini-player, a full size cinema view, and a popup. Alongside this sit real time scores and statistics, and live betting on 100s of betting markets.

The new in-play product is truly multi-lingual, covering 5 languages at launch, and covers the more than 20 sports Stan James offer in-play. The application offers specialist scoreboards for 6 major sports - Football, Tennis, Basketball, Cricket, Snooker, and Darts but also works with any sport event or market.

David Sargeant, Commercial Director at Zukido, says "The new in-play product brings media to its core in a way no other bookmaker product does. Zukido are proud to be working with such a famous brand as Stan James and we look forward to the next phases of this partnership".

Denis Kelly, CEO said, “Zukido falls perfectly in line with the best in-play gambling experience that we seek to offer our players. Married to the Perform Live Streaming, the Zukido in-play platform is entirely complimentary to the service and we are extremely excited to be moving forward with David Sargeant and Zukido by building upon what is already an industry leading, in-play experience”.
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