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Youbet to Launch Website in China

14 Feb 2005

WOODLAND HILLS, California -- (PRESS RELEASE) -- (Nasdaq:UBET) said today that it plans to launch a horse racing entertainment website in March of this year exclusively for access by customers in Mainland China.

The new site, which will mirror aspects of the Company's highly successful U.S. web platform in Simplified Chinese, is intended to extend Youbet's brand awareness by exposing the world's most rapidly growing Internet population to the excitement of U.S. horse racing. It will feature live feeds from U.S. tracks selected primarily because their races run at times that align with daylight time zones in China.

Initially, Youbet will broadcast signals and program information in Chinese from the Meadowlands Race Track and Monmouth Park Racetrack in New Jersey; from Sam Houston Race Park in Texas; and from Delta Downs and Evangeline Downs Race Tracks in Louisiana.

Construction of the new URL also will produce the architecture needed to launch fully functional Spanish and Chinese language sites in the U.S., programs that Youbet is pursuing to respond to changing demographics in many of the country's racing centers. The Spanish and Chinese versions of will go live before the end of the second quarter of 2005.

"We're launching the China site to be in a position to capitalize on opportunities that could arise if the Mainland Chinese government acts to legalize aspects of online gaming," said Charles F. Champion, Youbet's CEO. "Clearly, if gaming laws are liberalized, it will create a large potential market for horse racing and Youbet."

Champion noted that there is evidence of substantial investment in horse race track development and equestrian centers on the Mainland. There is a new $50 million track operating in Beijing and another $180 million has been committed for a racing complex in populous Hubei Province (pop. 60.3 million) in east central China.

"A Chinese language entertainment site focused on horse racing is a logical, cost-efficient marketing vehicle for introducing our brand and the sport to government officials, gaming industry leaders, track owners and consumers," Champion said. "We will carefully monitor regulatory events in China to determine if future expansion of the site is warranted.

"The China website will be accessible only from the Mainland. Visitors will be asked to register for free trial memberships which entitle them to access races and related race information from tracks in the U.S. that agree to let Youbet carry their signal in China. There will be no wagering at the site.

"This is the best way for us to illustrate the power of our platform as a delivery channel for entertainment experiences and for the Chinese to gain an appreciation of U.S. horse racing products," Champion concluded. is the largest Internet provider of thoroughbred, quarter horse and harness horse racing content in the United States. Members have the ability to watch and, in most states, the ability to wager on vast majority of all major domestic horse racing content via's exclusive closed-loop network. members enjoy features that include commingled track pools, live audio/video, up-to-the-minute track information, real-time wagering information, phone wagering and value-added handicapping products.

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