World Series of Poker Wins Award

LAS VEGAS – (PRESS RELEASE) -- Harrah's Entertainment, Inc. (NYSE: HET) said its World Series of Poker has won a Horizon Award from the Atlanta Sports Council.

The council's Horizon Awards recognize innovation in advertising, marketing, technology and media in the business of sports. The World Series of Poker received the Horizon Award for the Emerging Sports Property of the Year, awarded to the sports property or event that had significant attendance, media coverage and public awareness.

"Harrah's is honored by this prestigious award," said Ginny Shanks, senior vice president of acquisition marketing for Harrah's. "It is a recognition of tournament poker's evolution into a popular sport with millions of loyal fans and of the World Series of Poker's reputation as the dominant brand of that sport."

This year's Horizon Award winners included Nextel, UPS, NASCAR, The Coca-Cola Company, the Atlantic Coast Conference and NBC.

Various subsidiaries of Harrah's Entertainment, Inc. own or manage 28 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.