World Poker Exchange and FHM UK Host London Open

ANTIGUA – (PRESS RELEASE) -- World Poker Exchange, one of the world's fastest growing online poker sites, will host The London Open, a high stakes $2,000,000 minimum prize pot offline poker tournament in partnership with FHM UK and The Bravo Channel, the UK's leading men's entertainment network, on August 4th through August 7th.

The World Poker Exchange London Open will be the first lifestyle poker tournament and will be held at a unique venue in London with exclusive social outings each night of the tournament, attracting both world-renowned poker players and celebrities from around the globe. The overall tournament will be filmed as a primetime TV special, "World Poker Exchange London Open," and will also document the highs and lows of 10 FHM qualifying players as they play for the millions of dollars prize pool which will be broadcast on Flextech's Bravo and freeview channel Ftn, reaching 13 million homes.

Beginning January 27 and running through June 2005, the FHM/World Poker Exchange Poker School will be highlighted in advertorials, video tutorials and promotions in FHM magazine, Zoo magazine, FHM.com and twelve emap radio stations across the UK, including KISS FM in London, inviting 5 million FHM readers and countless listeners to participate in a free qualifying tournament for the World Poker Exchange London Open.

Haden Ware, CEO of World Poker Exchange, stated, "The wide scope of our first international live tournament will demonstrate that Worldpx.com is committed to becoming one of the top online poker destinations in the world. The event's format and non-card playing activities surrounding the World Poker Exchange London Open will make it a truly lifestyle tournament, clearly differentiating it from all other existing live tournaments and making it a perennial "must attend" event for any professional poker circuit player. Our relationship with FHM and Bravo is only two of many strategic alliances we are developing across multiple territories to bring Worldpx.com to the forefront of on-line gaming".

David Pullan, Managing Director, FHM Worldwide said, "This unique partnership with the World Poker Exchange will enable our readers to learn, interact and truly be the stars of this campaign. This landmark campaign will see the FHM brand returning to broadcast with Bravo and Ftn and will involve the FHM and FHM.com community in a primetime national television program."

Director of Programs for Bravo, Richard Woolfe remarked, "We think we've got the winning hand here- it's the best combination of Bravo's audience with FHM's readership profile."

The World Poker Exchange is a licensed and regulated multi-player internet poker room that has served the online community since the outset of online poker play. Based in Antigua and established in spring 2001, World Poker Exchange is one of the world's fastest growing online poker sites.

Bravo is the home of the Emmy award-winning spy drama Alias starring Jennifer Garner, as well as the exclusive sporting home of all Brazil's World Cup 2006 Qualifying matches, and is responsible for bringing the massively successful Ultimate Fighting Championship boxing to the UK.

FHM's 'sexy, funny, useful' formula has established it as the market-leading magazine for UK men. FHM now boasts 28 editions worldwide, with 11 launches in the past 12 months alone. FHM UK is owned by Emap Consumer Media, one of the UK's leading media companies, who develops leading edge brands in radio, TV, consumer magazines and B2B (magazines, conferences and exhibitions) markets in the UK, France and around the world.