Williams Interactive to provide online casino content to William Hill online player community

LONDON & CHICAGO -- (PRESS RELEASE) -- Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), announced the company has entered into a long-term strategic relationship with William Hill plc (LSE: WMH.L) to supply its full portfolio of world-famous WMS online slot games to patrons of William Hill Online casino. Through integration with the Williams Interactive Remote Game Server, players on the William Hill Games tab and the hugely popular William Hill Vegas tab will have access to an unrivaled content portfolio of WMS slot games. The relationship provides William Hill online casino access to this library of authentic Las Vegas-style games for desktop, tablet and mobile gaming platforms, and further expands the global audience for WMS and Williams Interactive premium casino slot content. The games are planned to be available to William Hill players by the end of calendar 2013.

William Hill Online, one of the leading European online gaming and sports betting businesses, can make available to their players the full catalogue of proven WMS Gaming player-favorite online slot content through the Williams Interactive Game Server, including hits like THE WIZARD OF OZ Ruby Slippers, Gold Fish, Spartacus Gladiator of Rome and STAR TREK Episodic Gaming, as well as proven online game engines like Money Burst, G+ Deluxe and the smash hit Colossal Reels.

James Curwen, Director of Gaming at William Hill, said, "I am very excited by the close relationship that has been created between William Hill and Williams Interactive. Our players will soon enjoy the extensive portfolio of unique online WMS casino content including games on the innovative game engine Colossal Reels and exciting licensed themes BRUCE LEE, THE WIZARD OF OZ, STAR TREK and KISS. This is a thrilling milestone in our history of offering the best in gaming entertainment online. Our customers will be able to play the big Vegas titles available in brick-and-mortar casinos on the Games tab, and I am confident the games will be a huge hit. Another first is our offering of exclusive WMS slots on our premium Vegas tab. William Hill has been developing bespoke games of the highest caliber through this channel and we look forward to featuring selected high-quality WMS games exclusively through the Vegas tab, and the competitive advantage we believe these unique player experiences will bring us in the marketplace.”

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, added, "William Hill is one of the world’s premier gaming brands, with a vast, engaged community of savvy online gamers. Providing their players access to our deep portfolio of proven WMS Gaming slot content on multiple devices represents another landmark endorsement of our extensive library of authentic Las Vegas-style casino content. We look forward to the entertainment our game content will provide their player community and the great success we will achieve together as our partnership grows in the coming years.”