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William Hill to operate sportsbooks at Silver Legacy and Circus Circus Reno

9 May 2016

(PRESS RELEASE) -- William Hill, the world’s leading sports betting company, and Eldorado Resorts, a leading casino entertainment company, have entered in a long-term agreement for William Hill to significantly upgrade and operate the race and sportsbooks at the Silver Legacy Resort Casino and Circus Circus Hotel Casino - Reno in Reno.

Coming this football season (subject to regulatory approval) the all-new 7,200 square foot William Hill Race & Sports Book at the Silver Legacy will feature a new sports bar, state-of-the-art video wall technology for viewing of sporting events, and live InPlay betting odds. A jumbo high-definition video wall across the width of the sportsbook will provide a panoramic viewing experience.

The race and sportsbook at Circus Circus Reno will also be undergoing a major renovation, including upgraded sports viewing with state-of-the-art big-screen TVs and a new sports bar and lounge. The Eldorado, Silver Legacy and Circus Circus have over 220,000 square feet of world-class gaming, including the race and sportsbooks and live poker. Eldorado Resorts, since taking full ownership, is investing in Silver Legacy and Circus Circus by way of room upgrades, new dining attractions and new casino floor improvements, furthering the growth of the downtown Reno market.

William Hill has operated the neighboring Eldorado Resort Casino’s race and sportsbook since entering the Nevada market in 2012, and a predecessor to William Hill had been operating at the Eldorado for many years prior.

William Hill features Nevada’s largest wagering menu, including the best parlay card payouts in Nevada and live continuous InPlay wagering on football, basketball, baseball, hockey and soccer.

“We are thrilled to expand our relationship with Eldorado Resorts and the Carano family to bring the William Hill brand and enhanced betting product to the three largest resorts in Downtown Reno. The Caranos have always created best-in-class experiences for their customers and we are excited to invest in their properties”, said William Hill U.S. Chief Executive Officer, Joe Asher.

“William Hill is the premier sportsbook operator in Nevada, and we are excited to work with them to upgrade the Silver Legacy and Circus Circus race and sportsbooks and provide expanded betting opportunities to our customers,” Gary Carano, Chairman and Chief Executive Officer of Eldorado Resorts said. “The race and sportsbook is increasingly important to the resort experience, and the new books will help drive additional visitation and excitement to our casinos as we continue to invest in our downtown Casino Resorts.”
 
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