William Hill Signs Deals for TV Channel
19 Apr 2005
UNITED KINGDOM – As reported by Netimperative: "Bookmaker William Hill has this week signed two major content deals for its fledgling digital TV channel.
"The first, with Australian horseracing, will see the bookie become one of the major broadcasters of horseracing in the UK. Broadcasting on channel 425 on the Sky platform, William Hill's deal with Australian horseracing will see it delivering a total of 110 hours of racing a week, with competitors Attheraces transmitting 91 hours and Racing UK 69 hours respectively.
"…The second deal is with the Brazilian football league, and William Hill will dedicate around three hours each Sunday to South American football coverage…"