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William Hill now open to Swedish market

5 Nov 2012

(PRESS RELEASE) -- The U.K.’s leading betting company William Hill Sportsbook & Racebook today announced its continued expansion into new foreign markets with the launch of a country-specific website and media campaign in Sweden.

With a heritage stretching back to 1934, William Hill has grown to be the number-one British sports-betting company and it is this experience and knowledge that makes it a strong contender in the highly competitive industry in Sweden.

The company boasts an industry-leading football betting product – with their website offering over 100 leagues – including a range of pre-match and in-play markets on the Allsvenskan and the Superetta.

William Hill also covers all the major leagues in a vast number of countries – 35 within the last weekend, including all the main Scandinavian territories. Coverage ranges from Argentina to Iran, from China to Slovenia, so there is truly something for everyone who loves football.

William Hill offers a full range of channels to bet through, including Internet, mobile and iPad.

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