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William Hill launches sports betting apps in Nevada

17 Aug 2012

By Chris Sieroty
LAS VEGAS -- William Hill U.S. has released its rebranded and enhanced mobile betting applications that let gamblers place sports wagers via iPhones, iPads, BlackBerry devices and Android smartphones and tablets anywhere in Nevada, a company executive said Thursday.

The betting apps were first designed and released by Leroy's Horse and Sports Place, whose owner, American Wagering, Inc., was acquired by William Hill in 2011 for $18 million. Leroy's was the first U.S.-based gaming company to have a free sports betting application available in the app store on iTunes.

The apps are free to download and use; however, customers must first open a William Hill sports book account.

An adult may open an account with a minimum deposit of $5. The company offers to send an employee to a customer's home or office to open the account if they plan to deposit at least $500.

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