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Wazdan partners with Bally's Interactive

26 Apr 2023

(PRESS RELEASE) -- Wazdan, the innovative games provider, announced a partnership with Bally’s Interactive that will see it deliver a plethora of content to the operator via Relax Gaming.

Launching on Vera&John, one of Bally’s Interactive’s online brands, the deal sees the first batch of player-favorite games such as Hot Slot: 777 Rubies and 9 Coins become available to even more players worldwide.

Vera&John players will now also get to enjoy Wazdan’s engagement-boosting mechanics, including Cash Infinity, Hold the Jackpot, and Collect to Infinity.

This partnership sees Wazdan strengthen its foothold in several core markets, with Vera&John holding licences from both the Malta Gaming Authority and the Swedish Gambling Authority.

“Partnering with Bally’s Interactive is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally,” said Andrzej Hyla, Chief Commercial Officer at Wazdan. “Vera&John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”

Bally’s Interactive is the digital arm of Bally’s Corporation, a world-leading entertainment provider with several land-based casinos in the U.S. and an ecosystem of iGaming and sports betting products in the U.K. and Europe.

“We’re excited to partner with such a reputed and high-quality studio as Wazdan,” said a spokesperson at Bally’s Interactive. “Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”
 
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