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Wazdan agrees to content partnership with BetPlay

26 Oct 2022

(PRESS RELEASE) -- Wazdan agreed to a content partnership with Colombia’s leading operator, BetPlay.

BetPlay is one of the most popular operators in Colombia offering its customers a selection of the best casino games, live casino, sports betting, virtual sports, and bingo.

“This is one of the most important deals we’ve landed so far this year, having dedicated considerable resources towards the Colombian market, as well as to our collaboration with BetPlay,” said Andrzej Hyla, Chief Commercial Officer at Wazdan. “We’re so thrilled to be going live with a market leader of their stature, and we hope that the deal allows us to nurture our presence in the region.”

The agreement will see Wazdan’s entire portfolio of games certified for the Colombian market launched via Pariplay’s Fusion aggregation platform, allowing BetPlay and its audiences to access top-performing games like 9 Lions and Power of Gods: Hades, as well as the new casino hits Magic Spins: Hold the Jackpot and 9 Coins, which feature innovative engagement-boosting features like Collect to Infinity and Cash Infinity.

In addition to Wazdan’s leading titles, BetPlay customers will also be able to enjoy provider’s Customization Suite, including the impressive Volatility Levels feature.

The deal is a crucial step for Wazdan as it continues to enact its expansion plans in Colombia and throughout Latin America.

“We’re delighted to have the opportunity to deliver some of the best games on the market to our customers to keep them satisfied and engaged,” said Camilo Andres Camacho Marin at BetPlay. “Wazdan’s games always bring something new to the mix, and with a selection of customisation tools available in each of its titles, our players are guaranteed to enjoy the experiences on offer.”
 
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