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WAP three times bigger than smartphone for gambling usage in Asia

7 Jan 2013

(PRESS RELEASE) -- To coincide with the FA Cup 3rd round matches, Bodog88 Sportsbook and Racebook has launched a new smartphone and WAP interface allowing access to all bet types in both formats. Both the WAP and smartphone products have been developed by ONEworks Limited.

WAP is seen in Europe as Betamax to VHS or a cassette in the face of a CD, but this is very much not the case in Asia, where, according to ONEworks, "bets placed" WAP represents 70% of the market.

Robert Gustafsson, Managing Director of Bodog88.com commented, “The strength of WAP in Asia surprises everybody, myself included, but as a result it made sense to wait until we could have both versions up and running before we launched our full mobile service. The growth in mobile is well-documented and showing no signs of slowing but having both the WAP and smartphone options should give us a competitive advantage as well as, obviously, widen the accessibility of the brand in Asia.”

Tom Hall, Head of Business Development for ONEworks, added, "We know how vitally important mobile is for our sportsbook clients, and I am certain this will help Bodog gain even greater market share through our enhanced mobile offering, increasingly the 'channel of choice' amongst in-play sports-betting customers."
 
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