United Bingo reports record results, outperforming online bingo industry
5 Nov 2012
Yet United Bingo's brands have continued to flourish, reporting record results despite a slump in the market.
"The online bingo market may be stagnating, but United Bingo's Q1-Q3 revenues are up by more than 85% year on year," said United Bingo's CEO, Adi Frum.
Frum credits success to new bonus games, unique features and extensive player segmentation and analysis implemented in H1 of 2012. Recently, several popular TV campaigns were broadcast across the U.K. to further promote United Bingo's innovative brands.
"We've seen a jump in player acquisition, activity levels and wagering across our brands. September was an especially prosperous month, with bingo and instant game wagering reaching a record high of £21 million. We're confident we will continue to capture market share in what we believe will be a very strong 2013."
Robin Hood Bingo, Moon Bingo, Polo Bingo, Gossip Bingo, Spectra Bingo and Glorious Bingo comprise United Bingo's portfolio of bingo brands. Established in 2007, United Bingo currently boasts 250,000 funded players to date, with 30% of this traffic generated in the past nine months.