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UK bookmakers commit to voluntary ban on free money TV ads

15 Sep 2014

LONDON, England -- British bookmakers have agreed to cease pre-9pm TV ads which offer free money for sign up offers, The Guardian reported.

The bookies are agreeing to new measures to attempt to stave off more rigid statutory rules being introduced, the report said.

The other measures companies are signing up for also concern advertising, including a commitment to more window advertising that transmits responsible gaming information, The Guardian reported.
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