Tombola launches affiliate program.

MONTREAL, Quebec -- (PRESS RELEASE) -- Powered by the Income Access affiliate marketing software solution, the online bingo operator tombola has officially launched its affiliate program. Offering two types of commission structures, affiliates that join the tombola affiliate program are also expected to benefit from a television campaign launching August 26.

Affiliates who join the tombola affiliate program will be able to benefit from a TV campaign that will be launched in the UK on August 26. This campaign will raise the profile of the tombola brand and stimulate interest in tombola games among UK players. Banners that feature recognized brands tend to draw more eyeballs and assist affiliates in converting players to the brand.

The tombola affiliate program will feature a comprehensive suite of promotional banners, messages and other content. Affiliates will also be able to choose between a CPA or revenue share model, both of which will feature three tiers.

Through the revenue share model, affiliates will be able to earn up to 40% of the net revenue that is generated by the players that they refer. Revenue share on a referred player will be paid to affiliates for twelve months after the player is referred. The three tiers of revenue share break down as follows:

* 0 - £2,500 net gaming revenue yields a 30% revenue share

* £2,501 - £4,999 net gaming revenue yields a 35% revenue share

* £5,000+ net gaming revenue yields a 40% revenue share

Affiliates will also be able to choose to earn revenues on a cost per acquisition basis. CPA commissions will be triggered when a referred player spends £25 or more on tombola. The CPA mode will also feature three tiers, breaking down as follows:

* Refer 0 - 25 players and earn £25 per player

* Refer 25 - 49 players and earn £30 per player

* Refer 50 player or more and earn £35 per player