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tombola is new club sponsor of EPL team

10 Aug 2010

MONTREAL, Quebec -- (PRESS RELEASE) -- tombola, Britain's biggest bingo site, is the new official sponsor of Premier League football club, Sunderland AFC. With the start of the season set to kick off this week, tombola will be making its debut as club sponsors at Sunderland AFC's first home game against Birmingham City on Saturday August 14th.

"We are thrilled to be joining forces with tombola at what is a really exciting time in our football club's journey," said SAFC chairman, Niall Quinn. "The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both."

tombola offers innovative gaming software unique to their own site, all of which is developed in-house. Their forward-thinking approach means that has on average more players than any other site, with over £3 million won in prize money every week. tombola is also launching a new signup offer on August 12th, where all new players receive up to £50 free with tombola's 200% welcome bonus.

Affiliates of the tombola affiliate programme can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35% for £0-£750 of net gaming revenue; 40% for £751-£1,500 of net gaming revenue; 45% for £1,501-£3,000 of net gaming revenue and 50% for £3,000+ of net gaming revenue. The CPA structure is £25 per player, for the first 24 players staking £25 or more; £30 per player, for 25-49 players; and £35 per player, for 50 or more players.

"Sponsoring Sunderland AFC is a fantastic opportunity for tombola," said Phil Cronin, chief executive of tombola. "With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We're really looking forward to working with Sunderland and we're confident that this sponsorship will help us achieve our own ambitions."

Sunderland AFC Marketing & Commercial Director Lesley Callaghan explained, "tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions. As a company leading the way in their field tombola is already a hugely successful organisation and we are sure that the partnership with this club will not only cement their position at the very top, but will also help to introduce the company to a much wider audience through the fantastic global reach of top flight football."

The partnership will see tombola's name emblasoned on Sunderland's new home and away shirts for the 2010-11 season and also across key sites throughout the Stadium of Light. The company hopes that the partnership with Sunderland Association Football Club and the global exposure that top-flight football brings will raise awareness of their products to a whole new audience, increasing their already significant stake in a growing industry.

The entire tombola affiliate program is powered by the Income Access affiliate marketing software. Completely brandable and customisable, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their unique brand.
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