The Lottery Corporation Releases Next Generation of Its "IDEAL" CRM System

CINCINNATI, Ohio -- (PRESS RELEASE) -- The Lottery Corporation, formerly a subsidiary of Games, Inc. (OTC BB:GMSI.OB), announced today that it has released the newest version of its Customer Relationship Marketing product "IDEAL."

The IDEAL system, originally developed for government-sponsored lotteries, will now also be offered to other websites and portals who wish to develop a one-on-one relationship with their customers.

The IDEAL system is hosted and managed by The Lottery Corporation. IDEAL allows any commercial or non-profit website to offer its visitors a VIP Club function to allow real-time interaction between the retail website and the customer, including e-mail communications, contests, games, coupons, etc. Through a proprietary template system developed by The Lottery Corporation, the non-technical staff of any website, can administer their database and offer these services to their customers in a matter of minutes.

The IDEAL system will integrate seamlessly into any website and will mirror the look of the company's existing website.

The Lottery Corporation has recently begun to successfully convert its government lottery customers to this Second Generation product and will begin marketing it to other Internet sites this month.