The Game Named Official Event Merchandiser for Churchill Downs

6 Sep 2005

CARLSBAD, California – (PRESS RELEASE) -- Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced that its subsidiary The Game has signed an exclusive merchandise vendor agreement with Licensing Partners International LLC ("LPI") to support its licensing partnership with Churchill Downs Incorporated ("CDI").

The agreement, effective immediately, makes The Game the exclusive event merchandiser for Churchill Downs and its most famous racing events, the Kentucky Derby and the Kentucky Oaks. The agreement gives The Game rights to market official Kentucky Derby and Oaks-licensed products, including apparel, headwear and glassware, as well as products bearing the familiar logo of Churchill Downs racetrack.

Among other retail venues, The Game merchandise will be available at the Churchill Downs gift shop and online at www.kentuckyderby.com.

"We are pleased to be working with The Game and LPI on a range of merchandising programs that will support the unique image of our historic and industry-leading company," commented Tobey Roush, Director of Sales and Licensing. "LPI and The Game will help us promote our Kentucky Derby, Kentucky Oaks and Churchill Downs branded merchandise nationwide and enhance sales throughout the year. The Game is the right merchandise vendor to support our efforts to grow our merchandising program through its agreement with LPI."

"We have the utmost respect for The Game and what they bring to the table," said Wesley Haynes, president of LPI. "They have evolved into one of the leading merchandisers in the business, and we know they will be a great partner as we grow the Churchill Downs, Kentucky Derby and Kentucky Oaks brands."

"We are excited to be associated with one of the greatest sporting venues in the country by working with LPI and Churchill Downs Incorporated," commented Chris Martin, Vice President, The Game. "When we attended this year's Kentucky Derby, we were electrified by the size and spirit of America's longest continuously held sporting event, as well as fans' affinity for the Derby and merchandise commemorating their experience. We look forward to a mutually rewarding relationship as the exclusive event merchandiser for Churchill Downs and the Kentucky Oaks and Derby."

Language: Any Language Location: Currency: > edit my preferences Home Online Slots Live Dealer Games Online Casinos Online Poker Online Bingo Games Lotteries Sports & Racebooks Fantasy Sports Forex Betting Exchanges Spread Betting Binary Options Exclusive Bonuses Weekly Newsletter Online Gaming News Payment Methods Gaming Software Gaming Site Owners Gaming Jurisdictions		Bonuses! New games! Gossip! And all the player news you can handle. Sign up NOW! View the current issue
	The Game Named Official Event Merchandiser for Churchill Downs 6 Sep 2005 CARLSBAD, California – (PRESS RELEASE) -- Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced that its subsidiary The Game has signed an exclusive merchandise vendor agreement with Licensing Partners International LLC ("LPI") to support its licensing partnership with Churchill Downs Incorporated ("CDI"). The agreement, effective immediately, makes The Game the exclusive event merchandiser for Churchill Downs and its most famous racing events, the Kentucky Derby and the Kentucky Oaks. The agreement gives The Game rights to market official Kentucky Derby and Oaks-licensed products, including apparel, headwear and glassware, as well as products bearing the familiar logo of Churchill Downs racetrack. Among other retail venues, The Game merchandise will be available at the Churchill Downs gift shop and online at www.kentuckyderby.com. "We are pleased to be working with The Game and LPI on a range of merchandising programs that will support the unique image of our historic and industry-leading company," commented Tobey Roush, Director of Sales and Licensing. "LPI and The Game will help us promote our Kentucky Derby, Kentucky Oaks and Churchill Downs branded merchandise nationwide and enhance sales throughout the year. The Game is the right merchandise vendor to support our efforts to grow our merchandising program through its agreement with LPI." "We have the utmost respect for The Game and what they bring to the table," said Wesley Haynes, president of LPI. "They have evolved into one of the leading merchandisers in the business, and we know they will be a great partner as we grow the Churchill Downs, Kentucky Derby and Kentucky Oaks brands." "We are excited to be associated with one of the greatest sporting venues in the country by working with LPI and Churchill Downs Incorporated," commented Chris Martin, Vice President, The Game. "When we attended this year's Kentucky Derby, we were electrified by the size and spirit of America's longest continuously held sporting event, as well as fans' affinity for the Derby and merchandise commemorating their experience. We look forward to a mutually rewarding relationship as the exclusive event merchandiser for Churchill Downs and the Kentucky Oaks and Derby."