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Technological advancements offer bettors new possibilities

7 Oct 2020

(PRESS RELEASE) -- The increasing popularity of online gambling is attributed to several factors, such as advancements in the field of digital marketing, wider availability of modern technology as well as easy-to-use systems. In recent years, the global online gaming market expanded to represent one of the fastest growing segments of the gambling industry. Recently, the first college sports deal with a gambling company outside of Nevada was implemented. According to a report by Bloomberg Tax, the deal between the University of Colorado and PointsBet—an Australian based bookmaker launching its U.S. headquarters in Denver, is worth USD 1.625 Million, and includes tax-write offs. It is "the latest in an explosion of ad-deals between sportsbooks and teams or leagues, although it's the first collegiate pact of its kind," the report explains. FansUnite Entertainment Inc., DraftKings Inc., Boyd Gaming Corporation, Churchill Downs Incorporated, Penn National Gaming, Inc.

Sports betting legalization in the U.S. is a complex issue. It started with New Jersey, which was the first state to make sports betting legal back in 2018. Now, sports betting is legal in some form in 24 states, according to date provided by ESPN. The big prize is, as usual, California, where sports betting is not officially legal yet. Despite legal restrictions, regionally and country wise, in 2018 the market had already produced more than USD 48.9 Billion in worldwide revenue and is projected to expand past USD 134.5 Billion by 2027, according to data provided by Transparency Market Research. The most significant boost to the sports betting segment is attributed to the usage of smartphones, which allow bettors to bet at anytime and anywhere. In addition, innovative technologies such as Blockchain, Internet of Things (IoT) and VR are changing the intricacies in many fields including gambling in an online casino.

FansUnite Entertainment Inc. announced yesterday breaking news regarding, its latest partnership with Pinnacle Solutions, a global leader in online sports betting.

FansUnite is excited to announce its partnership with Pinnacle to incorporate Pinnacle's new esports data and odds feed into its Chameleon Gaming Platform. The partnership is part of its strategic plan to collaborate with the best data providers for its esports betting offering. Through Pinnacle's partnership with GRID Esports, they gain direct access to GRID's contracts with esports leagues and tournaments, making it the best data source for many major esports events. In partnering with Pinnacle, FansUnite can now offer the best odds on esports bets for its Chameleon Gaming Platform partners, giving it a competitive advantage over other turnkey B2B esports betting products.

'We aim to partner with the leading companies in the industry to provide the best product and options to our customers using the Chameleon Platform. With Pinnacle's addition and their relationship with GRID Esports, we continue to add the best esports betting data available with the most markets and the best odds. It's exciting to be the first to offer Pinnacle Solution' service, and we are honored they chose to work with us,' stated FansUnite CEO Scott Burton.

'The next step is to effectively market the Chameleon Gaming Platform to sportsbooks,' continued Scott Burton. 'We want to ramp up our B2B segment and get a guaranteed licensing fee when sportsbooks use our services. In addition, we generate additional income as our partners grow as we share in a percentage of the net gaming revenue giving us unlimited upside revenue potential. Partnering with Pinnacle will help take our B2B esports solution to a new level.'

Pinnacle's CEO Paris Smith added, 'We are really excited to announce this partnership with FansUnite. Pinnacle Solution is going from strength to strength and it's great to see our product getting out there and enhancing the betting experience for customers around the world. We are always focused on getting the most value out of our partnerships for us and our partners. Our deal with FansUnite will certainly add to our experience as a supplier and we are really looking forward to working closely with their team and helping them achieve their goals.'

"Our B2B strategy is one that is built on laying solid foundations. Our continued growth, which includes deals like this, is a clear sign that we are working hard to build on our already impressive offering and keep leading the way for others to follow. Whether it's the odds, the risk management, the data, we have the complete package as well as a best-in-class service to match."
 
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