Swrve's Predictive Marketing for Games increases mobile play time

(PRESS RELEASE) -- The next evolution of mobile gaming is here with Swrve’s Predictive Marketing for Games. Available today, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out behavioral profiles and anticipates players’ action or inaction. An initial campaign run by a mobile game publisher reduced churn by 11%, increased number of sessions by 18% and increased revenue by 50% for a targeted segment of players.

With Swrve’s Predictive Marketing for Games, marketers can target groups of players with messages that reduce churn, increase engagement and improve monetization. Use cases in mobile gaming apps include targeting players who are likely to churn with a re-engagement campaign, or nudging users who have been identified as likely to spend with a tempting offer.

“Predictive marketing has proven to be a highly effective tool for our mobile gaming customers, leading to higher rates of player engagement, retention and conversion,” said Swrve CEO Christopher S. Dean. “Predictive analytics are far superior to conventional analytics, which only look at people’s past behavior. With Swrve’s Predictive Marketing for Games, mobile gaming companies are able to interact with players at the exact moment it’s necessary to engage.”

Swrve is the first mobile marketing company to combine predictive analytics with messaging for mobile apps in its Predictive Marketing Suite, which employs a continuously updated behavioral algorithm that determines an app user’s propensity for action or inaction.

Swrve will debut Predictive Marketing for Games today at Gamescom, Europe’s biggest trade fair for interactive games and entertainment in Cologne, Germany. To learn more, visit Swrve at Gamescom at Hall 2.2, Stand C040, go to www.swrve.com or contact sales@swrve.com.