Sweden targets illegal gambling promotion on Twitch

(PRESS RELEASE) -- The influencers who have been subject to supervision have, following the supervision of the Swedish Gambling Authority, ceased promoting illegal gambling.

During the spring, the Swedish Gambling Authority initiated supervision of influencers who marketed illegal gambling through their online channels. Such marketing is a promotion of illegal gambling activities if it is aimed at Swedish customers, which is prohibited under the Gambling Act (2018:1138).

The marketing has mainly been conducted through streaming on Twitch. Twitch is a video sharing platform that is particularly popular among children and young people. The influencers who have been subject to supervision have, following the supervision of the Swedish Gambling Authority, ceased marketing illegal gambling.

The Swedish Gambling Authority's operational plan for 2025 states that young people's gambling and illegal gambling will be the focus of the authority's supervision. The Swedish Gambling Authority will also continue to supervise influencers and other actors who conduct or promote illegal gambling under the Gambling Act.