Sungold responds to US Online Gambling Ban

6 Oct 2006

TORONTO, Ontario – (PRESS RELEASE) -- Sungold International Holdings Corp. ("Sungold") (OTC BB:SGIHF.OB)

"The 'Unlawful Gambling Enforcement Act of 2006' recently passed by the US Senate could be quite positive for horseracing according to ThinkEquity analyst Traci Mangini, and eventually for Horsepower® World Pool too," adds Larry Simpson, President and CEO of Sungold's subsidiary Horsepower Broadcasting Network (HBN) International Ltd.

"Although legislation was passed that will prohibit the use of credit cards, cheques and electronic fund transfers for any online gambling transactions, the good news is that horseracing is exempt from this ruling."

Plans For Current Marketing Strategy

Furthermore, Sungold® explains that the current marketing strategy is focused on the U.K. and Ireland as the opportune environment to host the Horsepower® game combined with Internet play limited to legal jurisdictions. Additionally it has been published that we will be working on upgrading our game's graphics into more realistically detailed and fluid images consistent with state-of-the-art current industry standards. This marketing plan is unaffected by the recent U.S. Legislation. At the same time our 'World Pool' concept is consistent with the horseracing industries' recent discussions to create larger pari-mutuel pools on Group/Grade 1 stakes races through international commingling, considered by many to be revolutionary for the racing industry.

Additional Advertising Agreements For Racing Unified Network (R.U.N.) Inc.

Finally, another Sungold subsidiary, Racing Unified Network (R.U.N.) Inc. has entered into an agreement with two Canada-wide soccer publications, Soccer Three Sixty and Soccer Italia. These agreements include the right for R.U.N. to sell printed ads and advertising space on their respective Internet properties.

"With the recent interest in the just completed World Cup, the growth in soccer at the grass roots level, and the fact that Canada will be hosting the 2007 FIFA U-20 World Cup tournament, our company thought that the addition of these two publications to our print and web based media advertising division was both timely and a natural fit. Our company now is positioned to offer advertisers and sponsors year round exposure to prime-market readers while increasing our ability to attract video ads that will cycle between our Horsepower® virtual races. With the agreements we now have in place we can offer national advertisers an affluent magazine readership of close to 500,000 bi-monthly and monthly web hits of over 2 million!" says Mr. Simpson.

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	Sungold responds to US Online Gambling Ban 6 Oct 2006 TORONTO, Ontario – (PRESS RELEASE) -- Sungold International Holdings Corp. ("Sungold") (OTC BB:SGIHF.OB) "The 'Unlawful Gambling Enforcement Act of 2006' recently passed by the US Senate could be quite positive for horseracing according to ThinkEquity analyst Traci Mangini, and eventually for Horsepower® World Pool too," adds Larry Simpson, President and CEO of Sungold's subsidiary Horsepower Broadcasting Network (HBN) International Ltd. "Although legislation was passed that will prohibit the use of credit cards, cheques and electronic fund transfers for any online gambling transactions, the good news is that horseracing is exempt from this ruling." Plans For Current Marketing Strategy Furthermore, Sungold® explains that the current marketing strategy is focused on the U.K. and Ireland as the opportune environment to host the Horsepower® game combined with Internet play limited to legal jurisdictions. Additionally it has been published that we will be working on upgrading our game's graphics into more realistically detailed and fluid images consistent with state-of-the-art current industry standards. This marketing plan is unaffected by the recent U.S. Legislation. At the same time our 'World Pool' concept is consistent with the horseracing industries' recent discussions to create larger pari-mutuel pools on Group/Grade 1 stakes races through international commingling, considered by many to be revolutionary for the racing industry. Additional Advertising Agreements For Racing Unified Network (R.U.N.) Inc. Finally, another Sungold subsidiary, Racing Unified Network (R.U.N.) Inc. has entered into an agreement with two Canada-wide soccer publications, Soccer Three Sixty and Soccer Italia. These agreements include the right for R.U.N. to sell printed ads and advertising space on their respective Internet properties. "With the recent interest in the just completed World Cup, the growth in soccer at the grass roots level, and the fact that Canada will be hosting the 2007 FIFA U-20 World Cup tournament, our company thought that the addition of these two publications to our print and web based media advertising division was both timely and a natural fit. Our company now is positioned to offer advertisers and sponsors year round exposure to prime-market readers while increasing our ability to attract video ads that will cycle between our Horsepower® virtual races. With the agreements we now have in place we can offer national advertisers an affluent magazine readership of close to 500,000 bi-monthly and monthly web hits of over 2 million!" says Mr. Simpson.