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Spotlight Sports Group offers unrivaled speed to market with Software as a Service

24 Jan 2023

(PRESS RELEASE) -- Spotlight Sports Group (SSG), a world-leading technology, content and media company, announced the conversion of their industry-leading products and services to a software as a service (SaaS) product line.

“Developing our already state-of-the-art products into SaaS products is a key element in our innovative, progressive plans,” said Senior Vice President, B2B Partnerships for Spotlight Sports Group, Rick Wolf. “As the North American sports betting industry matures at a rapid pace it is imperative that we are able to service our partners as quickly as possible without sacrificing the quality of our industry-leading products.

Considered a leader in speed-to-market already, Spotlight Sports Group now has a SaaS product line that includes a Games Engine, Affiliate Management Services, Smart Content Modules, Tools Maker and DFS Lineup Generator products.

The suite of SaaS products is quick to install and easy to use, providing all sports businesses with critical engagement tools that instantly put creative power in the hands of platform managers, rather than the hands of developers.

“Once installed into our partners’ platforms, they no longer have to wait on their technology team’s overloaded queues,” said Wolf. “Their creative content or marketing teams can simply act on their ideas and create games or powerful tools plus present integrated content or offers without high-priced development resources involved.”

Once a SaaS product is integrated into an existing platform for white-label and authentication integration, platform managers can start using the product immediately. This capability is essential to engage audiences on a large scale and across multiple markets.

“Recently, we hosted the inaugural PointsBet Invitational tournament alongside our partners at Curling Canada, and the SSG team quickly created a stand-alone platform and hosted a bracket challenge – “The Sweep 16” – on PointsBet Canada’s behalf,” said Nic Sulsky, Chief Commercial Officer of PointsBet Canada. “The platform was built within weeks and perfectly mirrored our branding, which was essential. The SSG team managed the bracket challenge from beginning to end and provided our audience with an impeccable user experience.”

The SaaS product line allows Spotlight Sports Group to service more partners across sports betting and fantasy sports verticals at an expeditious rate, without sacrificing the quality of any product capabilities.

“The speed at which Spotlight Sports Group technology can move is a key reason why we have such a successful relationship,” said Kevin Adams, CEO and Founder of the FTN Network. “Their SaaS product line has continuously helped us scale quickly in the highly competitive fantasy sports and sports betting industries. They understand the fast-paced nature of our business and are always innovating whether through new or improved technology.”
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