Sports Interaction offering live betting for World Cup

MONTREAL, Quebec -- (PRESS RELEASE) -- As the eyes of the world turn to Johannesburg and the first ever soccer World Cup on African soil, Sports Interaction Sportsbook & Racebook is offering what Vegas can't - a wealth of live betting that matches the scope of the tournament itself.

The World Cup is the biggest event in global sports, bigger even than the Olympics, and Sports Interaction is making live betting the cornerstone of its coverage in this, the fourth World Cup since the establishment of the company thirteen years ago.

"We've got every soccer bet type you can think of on the World Cup - that's a given," says Frank Doyle, a spokesman for Sports Interaction. "But what particularly makes this World Cup interesting for us is the sheer scope of our live betting product."

Doyle believes that live betting is ideally suited to Sports Interaction in a way that it's not suited to land-based sportsbooks. "If you're in Vegas, everybody can't all get to the window at once when Frank Lampard looks up and sees a defense-splitting run by Wayne Rooney. But with Sports Interaction's live betting service, you can just click and bet, and get your bet down instantly. It's always on."

A lot of work has gone into the interface of the live betting site, something of which Doyle is quite proud. "You have real-time game situation updates, interactive features like Game Chat, and there are a huge number of World Cup bets," says Doyle. "It's like Batman's utility belt - everything you could possibly need is there."

So who does Doyle think will win it? "Brazil and Argentina are quite short priced, while Spain and England have very strong teams this year. But right now Germany look like a real value bet at 11/1 to me. Spain's Fernando Torres is a good bet for top goalscorer at 12/1 too."