Sports Informaton Services teams up with Paddy Power
16 Oct 2023
The multi-year extension grants Paddy Power continued use of SIS’ Complex Automated Production (CAP), giving the brand greater flexibility over live broadcast schedules across its flagship retail stores in the U.K. and Ireland.
The agreement also provides Paddy Power access to 24/7 Live Racing Content from SIS, with over 38,000 horse races from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.
Paddy Power will also continue to have long-term access to SIS’ comprehensive greyhound service, with high-quality greyhound content from the U.K. and Ireland.
“This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing,” said David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment Plc.
“We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement,” said Richard Ames, Chief Executive at SIS. “We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”
Sports Informaton Services teams up with Paddy Power
is republished from iGamingNews.com.