Sportradar expands marketing partnership with SkillOnNet across 12 markets

(PRESS RELEASE) -- Sportradar announced the expansion of its global marketing agreement with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.

Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America, and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.

"The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach," said Nikolaus Beier, SVP Product, Marketing Services, Sportradar. " Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance."

“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories,” said Akis Palianastasis, Digital Director, SkillOnNet. “Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”