Sportingbet launches Canadian site

LONDON, England -- (PRESS RELEASE) -- SportingBet Plc today launched its new sports betting website, ca.sportingbet.com, which will allow the UK-based company to offer its premium service to the ever-expanding Canadian sports betting market.

The expansion into Canada is just another component of SportingBet's aggressive expansion plan, which has seen growth into other sports betting hotbeds.

With the development of the new website, the Canadian bettor is provided with a strong, viable wagering option outside of the unregulated offshore industry or having to travel to Las Vegas.

"We are very excited about entering the Canadian sports betting market," says Gary Lewis, head of Canadian Operations. "We are committed to offering Canadian customers more of what they want to see whether it's more sports, more odds, more products or more promotions. Our dedicated Canadian team is there to ensure this commitment becomes a reality."

Lewis says that getting into the burgeoning Canadian sports betting market is a key component to its overall expansion plans, which includes the further development of a product specifically tailored for this group of bettors.

"Canadian people want a safe, secure and trustworthy sports book where they know their money is safe. We have been bringing this to our customers from all over the world since 1998," says Lewis of SportingBet. "Our customers appreciate the transparency and clarity of our financial dealings. It makes sense to offer this to Canadians too."

With its extensive bookmaking background, and strong technical and financial platforms, SportingBet should quickly gain recognition from the Canadian sports bettor.

SportingBet currently takes wagers on 22 sports from the top leagues and events from around the globe. But closer to home, SportingBet offers a myriad of wagers, including the In-Play wagering option, which allows Canadian bettors to wager on their favorite NHL and NBA games while the game is in progress. Major League Baseball and the Canadian Football League will be added when both leagues start up at the end of March and June respectively.

SportingBet, with more than four million registered customers, offers a wide range of betting and gaming products from poker and sports betting to casino and games such as backgammon.

Operating out of regulated and licensed markets since 1998, SportingBet has been listed on the AIM market of the London Stock Exchange since 2001. SportingBet is licensed and regulated by the Alderney Gambling Commission in the Channel Islands off the coast of England.