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Spill Group Asia Launches Gaming Portal

21 Mar 2006

SHANGHAI – (PRESS RELEASE) – Spill Group, a leading operator and developer of online gaming portals in Europe and Asia, today announced the launch of its new online gaming platform The site offers all games that are currently most popular in China. differs from other Chinese gaming portals in that it is free from disturbances like pop ups or moving banners and designed in a clearly structured way. is Spill Group Asia's first casual gaming website. The leading developer of online gaming portals approached the creation of with a new concept. With a dark blue background and the use of only a few colours, the design of the site is elementary. "Most Chinese websites are tiring for the eyes when you look at them: they consist of moving banners, blinking names of games and they are overloaded with information," says Marc van der Chijs, CEO, Spill Group Asia. " wants to be different. The design of the portal allows for a relaxing, pleasurable online gaming experience."

The launch coincides with the launch of a new promotion tool called ToodouAds. The tool was developed by, the leading Chinese podcasting and video website, and puts short videoclip ads in front of or behind clips that are viewed on the website. Those ads are clickable, meaning that users can click them and will then automatically go to the site. "We are very proud that chose as the launching customer for ToodouAds. ToodouAds is a revolutionary tool that does not exist anywhere yet," says Marc van der Chijs. "With ToodouAds, many potential players will soon hear about and visit the platform. There, they can experience the gaming enjoyment that the site has to offer."

Youxi is the Chinese word for game or gaming. The online portal features a wide variety of games like action and adventure games, MMORG's (massive multiplayer online role-playing games), skill, racing and card games. A team of Chinese casual games experts carefully selected the games for, choosing only the best and most popular ones.

The design of makes it easy for users to find the games they like. The games are classified in different game categories. The top 5 most played games of each category are listed on the home page, all the rest is only one click away. is free – gamers just need to visit the site and they can start playing right away. And because the site is published in simplified Chinese, the whole of mainland China can use it for some gaming enjoyment.

Spill Group Asia plans to launch several more websites in the coming months, both for online and mobile gaming.

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