SMG Added to Keppel-Harrah's Bid
30 Sep 2005
SINGAPORE – As reported by the Dow Jones: "Singapore's Keppel Land Ltd. and U.S.-based Harrah's Entertainment Inc. Thursday said they have added SMG Worldwide as a partner in their bid to build and operate the city-state's first casino resort.
"Philadelphia-based SMG will use its marketing expertise and contacts to entice convention organizers to make Singapore their destination of choice in Asia, Harrah's and Keppel Land said in a joint statement…"