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Smarkets and PA Betting Services strengthen partnership with new agreement

13 Apr 2023

(PRESS RELEASE) -- PA Betting Services has further strengthened its relationship with Smarkets by signing a new multi-year deal. PA Betting Services will continue to deliver U.K., Irish, and selected international horse racing content, as well as U.K. greyhound racing, to Smarkets and its sportsbook, SBK.

"We are delighted to be partnering once again with such a well-respected data provider,” said Adam Baylis, Marketing Director at Smarkets. “Continuing to work with PA Betting Services was the obvious choice, especially when it comes to racing content. We wanted to keep providing our customers with high-quality data they can rely on, and Smarkets is known for delivering accurate and reliable data."

Smarkets, which has relied on PA Betting Services to deliver racing data for over a decade, was originally founded as a betting exchange and has grown in recent years to include the launch of a fixed odds Sportsbook, SBK. This new deal demonstrates PA Betting Services’ commitment to remaining at the forefront of racing content for Smarkets and SBK.

"We are thrilled to continue working with Smarkets and to support them as a business,” said Niamh Richardson, Account Director at PA Betting Services. “As the world's leading supplier of horse racing data and content, it's great to see businesses like Smarkets choose to stay with us long-term. It's a testament to the value they place on working with reliable and trusted suppliers.
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