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Sky Betting & Gaming renews partnership with Spotlight Sports Group

9 Mar 2023

(PRESS RELEASE) -- Spotlight Sports Group (SSG), a world-leading technology, content and media company, today announced a new partnership with Sky Betting and Gaming. This partnership will see Spotlight Sports Group develop and manage a racing content hub in Sky Betting and Gaming branding with horseracing content for the ever-popular Cheltenham Festival.

Last year, SSG produced a Cheltenham Festival content hub for Sky Betting and Gaming and due to the great success and learnings from that partnership this year’s edition includes further enhancements in content and functionality. The content hub will feature add to betslip functionality, live odds, social share capabilities and customer CMS access.

“We know from some great success last year that these content hubs succeed in engaging our audience,” said Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming. “Spotlight Sports Group’s technical expertise allows us to maximize the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”

The development of this content hub allows Sky Betting and Gaming to differentiate their Cheltenham Festival content for their audience, which in turn will help maximize key racing-interested audiences during one of the largest racing events of the year.

“We’re delighted to be working with one the biggest brands in the industry again this year as we roll out the newest edition of the Cheltenham Festival Hub,” said Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith. “We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and their team is a brilliant company to work with and we can’t wait to bring their content strategy to life.”

Spotlight Sports Group content hubs are proven to drive revenues with a rich content experience for betting audiences. They provide partners with a state-of-the-art solution, no technical burden and the ability to provide content in any language for big events or be a long-term content solution.

Sky Betting & Gaming's five core brands are Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.
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