Sky Bet signs multi-year partnership agreement with Fresh 8 Gaming

(PRESS RELEASE) -- Sky Bet, the U.K. based betting and gaming operator, has signed a multi-year deal with Fresh 8 Gaming for their personalized ad serving platform.

Fresh 8 transforms customer engagement and maximizing returns, by intelligently and automatically serving personalized and betable ads to the world's biggest sports betting and media brands.

The deal will see Fresh 8's contextual and personalized ad-tech rolled out across Sky Bet's content estate. The deal covers key web and app content channels and will include rolling out Fresh 8's unique SDK to deliver personalized ads in-app.

Andrew Sharland, Managing Director at Fresh 8 Gaming, commented on the deal: "Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalization across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realize their goal of tying in smart, user personalization with an on-site transactional opportunity across key acquisition and retention channels."

Sarah Orrill, Head of Acquisition & Media at Sky Bet reiterated the value. "Sky Bet have evaluated many advertising technologies but the fact Fresh 8 specifically targets the gambling industry means their performance is a magnitude higher than any of their competitors. This is a key deal for Sky Bet ensuring that we achieve maximum conversion from our high profile content deals."

Andrew Evans, Head of Sportsbook Super Affiliates at Sky Betting and Gaming commented: "When partnering with new technologies it is important to partner with good teams that consistently deliver product that performs. Fresh 8 continue to do so and we are excited about the ongoing partnership."