SIS to expand greyhound racing content

(PRESS RELEASE) -- SIS (Sports Information Services), a leading supplier of betting products to retail and online operators, is to expand its greyhound racing content by an additional 2,800 races a year.

Ladbrokes Sportsbook & Racebook and Coral will be among the first operators to make use of the more extensive service, which will see its schedule increase from 43 to 48 fixtures per week. The new SIS Greyhound schedule and race times are available on the SIS website, www.sis.tv/sis-greyhound-racecards/.

The SIS Greyhound Service, which 99% of the U.K. retail market and 100% of the Spanish retail market subscribe to, currently offers six meetings every day from Monday to Saturday, with three meetings included on Sunday.

The market-leading greyhound service will now be boosted to seven meetings a day from Monday to Saturday and six meetings on Sunday with the addition of two more British fixtures each week from Henlow Greyhound Stadium and Central Park and three more Irish fixtures from Youghal Park Greyhound Stadium, Limerick Park Greyhound Track and Curraheen Park Greyhound Stadium.

The SIS Greyhound Service was launched on 1 January this year and provides the most comprehensive British and Irish greyhound schedule each week. In total the extended SIS Greyhound Service will provide operators with over 30,000 greyhound races per year with the majority taking place in the afternoon and evenings when European bettors are looking to bet.

Paul Witten, product director at SIS, said, “This further cements our position as the supplier with the most British and Irish meetings every week, and we are delighted that Ladbrokes and Coral are the first operators to sign up to the expanded service.

“We want to provide the best possible combination of live pictures and data for our partners and their customers, and we are pleased to further improve our greyhound offering for them, which should help drive incremental revenues.”