Simplebet appoints Andre Bessette as Chief Product Officer

(PRESS RELEASE) -- Simplebet, the global technology leader of in-play betting, has appointed Andre Bessette as its Chief Product Officer, as the provider continues to focus on pushing the boundaries of innovation.

Most recently holding the role of VP of Product at Simplebet, he’s been part of the company for five years, driving forward the product roadmap as the provider has established itself as the leading micro-betting supplier.

Before that, he held roles at both leading operator DraftKings and global financial institution Capital One.

In his new role, he’ll be responsible for driving product innovation in live betting experiences, ensuring continued operational excellence, and forwarding innovation partnerships with sports leagues including LIV golf.

“Andre has played a key role at Simplebet for the last five years and we are delighted to appoint him as Chief Product Officer,” said Simplebet COO Mark Nerenberg. “We have ambitious plans to expand our offerings over the next 12-18 months, and promoting Andre to CPO shows our commitment to winning with product, technology, and innovation.”

”I’m thrilled to be appointed Chief Product Officer here at Simplebet, where we have already enjoyed a fantastic five years of growth and groundbreaking new product launches”, added Bessette. “The development of our live betting products is something that we’ve only scratched the surface of with our micro market leadership to date. It’s an exciting time to expand that live betting leadership to new product lines and give sports bettors the top-tier live betting experience that has been lacking to date in the US market.”