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SiGMA Americas confirms Canada for 2022 expo

5 Oct 2021

(PRESS RELEASE) -- SiGMA is excited to confirm Canada as the location for SiGMA Americas 2022. The multi-vertical expo, which is to include SiGMA Group’s gaming vertical SiGMA, its affiliate arm AGS, and emerging tech brand AIBC, will mark its entry into the Canadian market when it opens its doors in Toronto this July 2022.

SiGMA Americas 2022 was launched at SiGMA’s networking iGathering held in Las Vegas during the Global Gaming Expo earlier this month, where the announcement that SiGMA Group will add another key location to its event calendar for 2022 was well received. SiGMA Americas rounds off an international line up of key markets – including Africa, the GCC, and the CIS regions.

“The Canadian gaming market is experiencing tremendous growth stemming from new regulations around iGaming and sports betting. These new regulations are making way for new sectors to emerge and new suppliers to enter the market.

“SiGMA’s role in all of this is to connect leading operators, suppliers, affiliates, policy makers, and thought leaders by building a first class business event with a forward thinking conference, an innovative and tech driven trade show floor and meaningful networking events and unique experiences attendees are used to experiencing at SiGMA events,” says Nicole Fields, VP for Growth and Strategy US at SiGMA Group.

“Bravo SiGMA! A fabulous networking event. It was great to connect with so many innovators and entrepreneurs in the gaming and emerging technology space. Fantastic news that SiGMA will be launching a full conference and tradeshow next year in Toronto! said Terry Debono, Partner at the Debono Group – a consultancy focused on the Global Gaming, Broadcasting, Entertainment and Interactive Technology Sectors.”

Why Canada? There’s never been a better time. Following the landmark passing of Bill C-218 on the 27th of August 2021, Canada’s 10 provinces are now in a position to choose whether to independently regulate single-event wagering on pro-sports events. Additionally gambling legislation will now fall under individual provinces and will no longer be governed by Canada’s Criminal Code.

A decade in the making, the bill will allow for new regulatory oversight, player protection, a more level- playing field for industry players, and economic growth as Canadian provinces work to capture the grey market in their first initial steps towards Canada’s first regulated marketplace.

This is the first expo for the SiGMA Americas brand, having held several successful virtual events over the last 2 years for the LatAm and North American markets, as well as several networking events across the US.
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