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Shape Games signs a partnership with BetCity

16 Aug 2023

(PRESS RELEASE) -- Shape Games announces a new partnership with BetCity, a Dutch online sportsbook and casino operator. The product launch went live on August 2023, marking a significant milestone in the Dutch gaming scene.

BetCity, owned by Entain Group, is one of the leading brands in the Dutch online gaming landscape. They were among the first to launch their product in the market after online sports betting and casino gaming became legal in the Netherlands in October 2021.

Powered by the industry expertise of Kambi for sportsbook services and Oryx for Player Account Management (PAM) and Casino offerings, BetCity has already established a strong presence with its web desktop and web mobile products, accessible at

In line with their strong dedication to providing top-notch gaming experiences, Shape Games is honored to take on the task of developing and rolling out BetCity's new native mobile apps. These apps, compatible with iOS and Android, will allow users to enjoy dynamic sportsbook and casino offerings on the move, leveraging Shape Games' advanced technology.

It's important to acknowledge that BetCity's launch coincides with a challenging period in the Dutch gaming landscape. As of 1 July, a ban on advertising has been imposed in the Netherlands, making it a demanding time for new operators. Despite these challenges, Shape Games and BetCity are committed to providing a safe, enjoyable, and responsible gaming experience to Dutch players.

“We are excited to finally launch our app into the wider world,” said Léon Voogt, Product Director at BetCity. “An app has been on our wish list at BetCity right from the start, and we're thrilled that it's now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place. This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life. We are confident that with this app, we can provide an even better experience for our players and have faith in a successful partnership between Shape Games and BetCity.”
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