Scientific Games Launches GETV Network

NEW YORK – (PRESS RELEASE) -- Scientific Games Corporation (Nasdaq: SGMS) and Greco & Emmi Creative announced today the launch of GETV Network, a comprehensive television network with thousands of screens at existing on-track and off-track locations presently uplinked by Scientific Games Racing. GETV spans across the US, Canada and Caribbean and reaches approximately 500,000 + racing enthusiasts daily (based on turnstile and ticket sales).

GETV offers advertisers a targeted, captive audience 15 hours a day, 7 days a week, 365 days a year. This audience is 52% male, 48% female with an average household income $50,000+ and 51% married.

"Scientific Games simulcasting operates the largest network of Integrated Receiver Decoders in the industry, transmitting signals to nearly 1,200 locations in North America. This means thousands of screens for advertisers and content providers to reach their target audience at the most cost-efficient CPM we know of," said Charles Greco, Pres. of Greco & Emmi Creative.

"We are excited about this venture to more fully utilize our simulcast network," said Bill Huntley, president Scientific Games Systems. "Scientific Games has the experience in production and broadcast of sporting events, primarily horse racing, for over forty years. We expect this endeavor to be a win-win for all concerned."