Scientific Games, Hasbro sign deal

10 Jan 2007

NEW YORK –- (PRESS RELEASE) --Scientific Games (Nasdaq: SGMS), and its licensing subsidiary MDI Entertainment, today announced that it has signed a multi-year licensing agreement with Hasbro, Inc (NYSE: HAS). The global deal has the potential to bring 20 Hasbro brands to multiple lottery platforms such as instant and pull-tab tickets, on-line terminal generated games, mobile, internet and interactive television. Financial terms were not disclosed.

The agreement, an extension of an existing alliance, covers Hasbro brands for almost every government operated or authorized lottery in the world. Some of the key properties on tap for lottery games include MONOPOLY, BATTLESHIP, CLUE, YAHTZEE, BOGGLE, SCRABBLE (U.S. and Canada only), and THE GAME OF LIFE. These brands are under an exclusive license for such lottery products from HPG, the licensing arm of Hasbro.

"This is a landmark deal for Scientific Games and MDI," said Steven M. Saferin, president of SG Properties and MDI. "We are gratified that Hasbro has selected us as its licensee to expand upon our existing successful relationship for scratch tickets in North America to nearly all lottery gaming platforms throughout the world. This is a tremendous opportunity for us to continue to grow our licensing business and serve our lottery customers with some of the greatest game brands in the world."

"Our expanded relationship with Scientific Games and MDI gives us another opportunity to bring Hasbro's incredible portfolio of games to the global market in ways that are relevant for today's consumers," said Jane Ritson- Parsons, president of HPG. "We're confident that the collective expertise of Scientific Games and MDI means that lottery consumers around the world can expect to experience a wave of licensed lottery products that are fun and most of all, entertaining."

"We are delighted to extend our relationship with Scientific Games and MDI," said Tom Klusaritz, HPG's vice president of licensing for the Americas. "They have executed a tremendous, innovative strategy introducing Hasbro properties into the booming lottery industry in a way that is engaging for consumers but maintains our brand integrity."

"We are excited to launch the lottery versions of some of the world's most popular games," said Lorne Weil, chairman and CEO of Scientific Games. "Entertainment is the key to successful lotteries and Hasbro game's products are synonymous with fun. Lotteries have been looking for new gaming content on a variety of platforms and the Hasbro brands are an excellent solution. This is a very important strategic and business relationship for Scientific Games and we are very excited about the possibilities it brings our company and our lottery customers to grow their respective businesses."

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	Scientific Games, Hasbro sign deal 10 Jan 2007 NEW YORK –- (PRESS RELEASE) --Scientific Games (Nasdaq: SGMS), and its licensing subsidiary MDI Entertainment, today announced that it has signed a multi-year licensing agreement with Hasbro, Inc (NYSE: HAS). The global deal has the potential to bring 20 Hasbro brands to multiple lottery platforms such as instant and pull-tab tickets, on-line terminal generated games, mobile, internet and interactive television. Financial terms were not disclosed. The agreement, an extension of an existing alliance, covers Hasbro brands for almost every government operated or authorized lottery in the world. Some of the key properties on tap for lottery games include MONOPOLY, BATTLESHIP, CLUE, YAHTZEE, BOGGLE, SCRABBLE (U.S. and Canada only), and THE GAME OF LIFE. These brands are under an exclusive license for such lottery products from HPG, the licensing arm of Hasbro. "This is a landmark deal for Scientific Games and MDI," said Steven M. Saferin, president of SG Properties and MDI. "We are gratified that Hasbro has selected us as its licensee to expand upon our existing successful relationship for scratch tickets in North America to nearly all lottery gaming platforms throughout the world. This is a tremendous opportunity for us to continue to grow our licensing business and serve our lottery customers with some of the greatest game brands in the world." "Our expanded relationship with Scientific Games and MDI gives us another opportunity to bring Hasbro's incredible portfolio of games to the global market in ways that are relevant for today's consumers," said Jane Ritson- Parsons, president of HPG. "We're confident that the collective expertise of Scientific Games and MDI means that lottery consumers around the world can expect to experience a wave of licensed lottery products that are fun and most of all, entertaining." "We are delighted to extend our relationship with Scientific Games and MDI," said Tom Klusaritz, HPG's vice president of licensing for the Americas. "They have executed a tremendous, innovative strategy introducing Hasbro properties into the booming lottery industry in a way that is engaging for consumers but maintains our brand integrity." "We are excited to launch the lottery versions of some of the world's most popular games," said Lorne Weil, chairman and CEO of Scientific Games. "Entertainment is the key to successful lotteries and Hasbro game's products are synonymous with fun. Lotteries have been looking for new gaming content on a variety of platforms and the Hasbro brands are an excellent solution. This is a very important strategic and business relationship for Scientific Games and we are very excited about the possibilities it brings our company and our lottery customers to grow their respective businesses."