Scientific Games, Electronic Game Form Joint Venture
NEW YORK – (PRESS RELEASE) -- Scientific Games Corporation (Nasdaq: SGMS) and Electronic Game Card Inc. (OTC Bulletin Board: EGMI - News) announced the they have entered into a joint venture agreement following the announcement earlier this week that Electronic Game Card products are being used by the Iowa Lottery in the world debut of digital multiplay GameCards by a US lottery operator.
Under the terms of the agreement, the two companies will jointly market and promote the Electronic Game Card product to the $40 billion "instant" sector of the overall $150 billion global lottery market, sharing costs and profits from the joint enterprise.
The Joint Venture agreement replaces an earlier agreement signed between the two companies in May 2003 in which Scientific Games International acted as a distributor for Electronic Game Card Inc. As part of the Joint Venture agreement, Scientific Games Corporation will purchase 10% of Electronic Game Card Inc.'s common stock.
John Bentley, CEO of Electronic Game Card Inc., commented, "Scientific Games is the world's leading supplier of "instant" products to the lottery industry. It represents the most powerful distribution channel that exists for our product in reaching the global "instant" lottery market. We are enthusiastic about Scientific Games' greater involvement with us through this Joint Venture. We also welcome Scientific Games as a shareholder in Electronic Game Card Inc. and look forward to a mutually beneficial future in this exciting new area of the lottery market. The Iowa launch has put the Electronic Game Card product under the spotlight in the lottery industry. With Scientific Games we believe we can fully realize the promise of this product."
Management of the joint venture will be Steve Saferin, President of New Ventures at Scientific Games, and John Bentley, CEO of Electronic Game Card with day-to-day activity being managed by Chuck Kline and Daniel Kane of SGI and EGC respectively -- both veterans of the US and international lottery scene.
Steve Saferin of Scientific Games, added, "Having taken formal soundings of the digital Electronic Game Card product from across the US lottery industry over the last year, and following rigorous testing, we are confident the Electronic Game Card product represents a significant new opportunity for the lottery industry, by complementing our other "instant" products and increasing revenues for all lottery operators. Initial reports from the test market being conducted by the Iowa Lottery are also encouraging. We are therefore pleased to be formalising the relationship with Electronic Game Card Inc. through this joint venture."
