Rymax to share player reward data at upcoming conference

(PRESS RELEASE) -- Rymax, the No. 1 source for player loyalty solutions in the gaming industry, will be exhibiting at the National Indian Gaming Tradeshow & Convention, at Booth No. 1625 on 1-4 April at the San Diego Convention Center in San Diego, CA. At this year’s show, Rymax will share compelling data offering key insights on player reward redemption trends.

Committed to providing casinos and their players with the most in-demand rewards, Rymax collected data on redemption patterns of more than 10,000 players this past holiday season. Exploring trends across multiple categories, including Kitchenware, Electronics and Fashion, the data identifies the brands and products that were most popular among casino audiences throughout the 2018 holiday season.

The data underscores Rymax’s knowledge base as a merchandise expert, while reiterating the importance of understanding what players desire, and the need to offer them a variety of product rewards from brands they love.

Key findings indicate that Kitchenware, Electronics and Fashion are the three categories that continue to dominate player redemptions. In fact, Kitchenware ranked as the top redemption category with 31% of all player redemptions, followed by Fashion with 29% and Electronics with 27%. With the evolution of wireless earbuds and advancements in wireless speakers, players have a renewed focus on the audio category. Meanwhile, in the kitchen, as people grow more health-conscious and the foodie generation continues to thrive, consumers are seeking healthy options to eat at home and are turning to their favorite celebrity chef for inspiration on clean eating habits.

A better understanding of these key findings can be found below:

• Audio products made up 39% of all redemptions in the Electronics category, with players prioritizing headphones at 49% of audio redemptions.
• Of all redemptions in the Fashion category, 32% were from Jewelry & Watches, followed by handbags which made up 31%.
• The top Kitchen brands that players redeemed for include Capresso, Cuisinart and Hamilton Beach. The most popular celebrity cooking brands include Ayesha Curry, Jamie Oliver, Ken Hom and Rachael Ray.

With an ongoing commitment to delivering the most in-demand product rewards to the gaming marketplace, Rymax continues to expand its outstanding portfolio of brands, recently adding big names such as L’Occitane and Thermos to its offering. With an unmatched rewards catalog of 400 brands and 15,000 trending products, Rymax offers more brands, more products and more motivation than any other incentive provider.