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Rileys moving into online gaming

14 May 2009

Manchester, England (PRESS RELEASE) -– Million-2-1, the UK's leading provider of interactive mobile phone services and an IGT-UK Group subsidiary announces its strategic agreement with Rileys Ltd, the UK's leading Snooker and Pool Club chain. The agreement will see Million-2-1 handle Rileys' mobile marketing campaigns as well as offering their customers the very best in mobile and online casino gaming.

Million-2-1's mobile service offers Rileys' customers the chance to play top titles such as Elvis® Top 20, Hi-5 and Ooh Aah Dracula, and will be expanded in the future to offer Rainbow Riches®, Cleopatra®, Monopoly and Cluedo. Million-2-1 will also handle Rileys mobile marketing which includes organising exclusive prize draws, competitions as well as inform customers of special offers at their local Rileys club.

For online gaming, Rileys members will have access to a host of the best casino games including poker, blackjack, roulette, along with top performing slots such as Battleship: Search and Destroy™, Da Vinci Diamonds® and Triple Fortune Dragon™.

Rileys members will be able to take advantage of exclusive offers and bonuses to be used both online and on the mobile platform.

Simon Murphy, Commercial Director at Million-2-1, said "This partnership demonstrates the versatility of Million-2-1. We are able to offer Rileys unrivalled experience and expertise in mobile marketing, as well as allowing their members access to the very best in mobile and online gaming."

Peter Hooker, Operations and Commercial Director at Rileys said "Rileys realise the importance of the mobile market and this agreement allows us to reach our customers using a fresh and innovative platform.

 
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