Rightlander launches Partner Intelligence

(PRESS RELEASE) -- Rightlander has launched Partner Intelligence, a new technology that gives brands a constant view of what their affiliate partners are doing across websites, social media, networks and sub-networks.

Partner Intelligence consist of customizable agents that monitor partner activity and alert affiliate managers to risk, compliance issues, brand exposure on the web and across social media platforms, competitor activity, new content that is influencing AI-lead purchasing decisions and more. It is built for marketing teams who need to understand compliance risk while being tasked with growing revenue.

Partner programs have become harder to track. A single affiliate may run several websites and social accounts, and work with networks and sub-affiliates the brand knows little about. Partner Intelligence links social media profiles to websites, and websites to networks and sub-networks. Brands can then see how their partners are connected and what activity would otherwise stay hidden across separate channels.

The technology alerts teams to important partner activity, missed commercial opportunities and changes in partner strategy. Monitoring and alerts are fully customizable, so teams can set them to match their own markets, partners and priorities. The same intelligence that flags a risk can also show a partner gaining ground in a new market or channel, giving teams commercial insight they can act on.

Data is delivered through APIs, activity feeds, alerts and downloadable reports. Partner Intelligence works alongside existing affiliate and marketing technology, so brands don't need to replace their current systems.

Ian Sims, Founder of Rightlander, said:
“Brands can't manage partners they can't see. Partner Intelligence acts as an all-seeing eye on partner activity. It keeps watch in the background, so marketing teams can focus on growth and still know straight away when something needs their attention. That's what we mean by 'Built on compliance. Designed for growth.”